Rich McAdams

Color Team Reviews are Critical for Winning Government Proposals

Effective color team reviews – as painful as they can be for writers to hear, and for Proposal Managers to coordinate – are a critical part of how to bid on government contracts. The proposal development process starts with capture management and integrates the BD team as you build a compelling bid.  Without these important steps, we can fall into the trap of writing a great story about the wrong subject, or start to “drink our own Kool-Aid,” or simply fail to “answer the mail,” as it’s called. Color team reviews guide us in how to respond to government RFPs.